Contacting 60,000 people in 45 minutes with mass dialing
ICEMéxico used Kit to run up to 500 simultaneous outbound calls, contacting 60,000 people in 45 minutes and improving response rates beyond SMS for time-sensitive campaigns.
The implementation of Kit was fast and straightforward, and it let us break records with our campaign. We were able to contact 60,000 people in just 45 minutes. We are very satisfied with the results we achieved.
ICEMéxico
ICEMéxico is an institute dedicated to incubation, accreditation, and launch of educational institutions, programs, and professional competencies. Its mission is to certify human capital throughout Latin America.
SMS could not support the speed of large-scale outreach
Before implementing Kit, ICEMéxico relied primarily on SMS for mass communication. That channel helped the organization reach people, but it was not fast or responsive enough for campaigns where tens of thousands of contacts had to be reached within a compressed timeframe.
The organization needed a calling workflow that could handle high volume, maintain campaign momentum, and improve response rates without creating infrastructure bottlenecks.
- SMS was not enough for urgent mass campaigns
- ICEMéxico needed a faster way to reach large audiences. SMS alone could not provide the immediacy the team needed when campaign success depended on contacting many people within hours, not days.
- Campaign windows were too short for low-volume outreach
- The core objective was to reach target records within 2 to 3 hours. Without high calling capacity, the team risked missing the campaign window before a large enough share of the audience could be contacted.
- High-volume calling required simultaneous execution
- Calling tens of thousands of people in a short timeframe required more than a standard outbound setup. ICEMéxico needed enough concurrent calling capacity to run campaigns at scale without slowing down execution.
- Reach volume had to translate into response quality
- The goal was not only to increase the number of outbound attempts. ICEMéxico needed a channel that could generate stronger engagement than SMS and help more people respond during active campaign windows.
Automated outbound calling at scale
ICEMéxico deployed Kit’s outbound calling platform to run high-volume campaigns with simultaneous dialing. The solution was designed to help the organization reach large audiences quickly while keeping campaign execution stable and operationally efficient.
The workflow enabled up to 500 simultaneous calls, removing the main constraint that limited how many people could be reached in a short period of time.
- Up to 500 simultaneous outbound callsr
Kit gave ICEMéxico the capacity to run hundreds of calls at the same time. This made it possible to move from slower outreach cycles to compressed campaign execution.
- Enabled up to 500 simultaneous calls
- Increased outbound campaign throughput
- Helped reach large audiences within short timeframes
- Reduced dependency on slower communication channels
- Mass dialing for compressed campaign windows
The campaign workflow was configured around ICEMéxico’s target: reaching contact records within 2 to 3 hours. With automated outbound calling, the organization contacted 60,000 people in just 45 minutes.
- Supported high-speed contact execution
- Helped meet time-sensitive campaign objectives
- Reduced delays between campaign launch and audience reach
- Made large-scale outreach more predictable
- Continuous high-volume campaign flow
The platform handled high-volume calling without infrastructure constraints. This gave ICEMéxico a workflow that could support not only one record-breaking campaign, but ongoing monthly calling volume.
- Supported continuous outbound campaign execution
- Removed infrastructure bottlenecks during peak volume
- Helped maintain operational efficiency at scale
- Created a repeatable workflow for future campaigns
Record-breaking reach and stronger response rates
After implementing Kit, ICEMéxico was able to run outbound calling campaigns at a speed that SMS could not support. The organization reached tens of thousands of people in under an hour, achieved a 35% call response rate, and continued operating at hundreds of thousands of calls per month.
People contacted in 45 minutes
ICEMéxico contacted 60,000 people in just 45 minutes. This helped the organization exceed its original target of reaching contact records within 2 to 3 hours and proved that outbound calling could support urgent mass campaigns.
Call response rate across outbound campaigns
The call response rate reached 35%, outperforming the effectiveness ICEMéxico had seen from SMS-based communication. Voice gave the organization a more direct channel for time-sensitive outreach.
Calls handled every month
The platform now supports 500,000 to 600,000 calls per month. This gave ICEMéxico a scalable outbound calling operation that can keep campaign flow continuous without infrastructure disruption.
See Kit running in your operation
A 30-minute working session with a specialist who knows contact centres in your market. No slideware.
You describe one inbound and one outbound flow.
We build it in Kit and dial a real number.
You get the scenario and a rollout estimate.